Giulia A. Mutti — I am an art director and writer with experience in the creative industries. My interest lies in creating powerful associations for brands through visual and written narrative with an approach that combines editorial expertise, commercial strategy, a discerning eye, and an enthusiasm for crafts and research.
With a background in journalism and video production, I have been part of the editorial teams at AnOther and Dazed Studio in London, and I have held art director and writer positions in Stockholm, Copenhagen, Milan and Zurich.
For questions and collaborations please reach out at hey@giulia.work
Selected clients —
Commercial: The Woolmark Company, Prada, Liberty, Tod's, Klarna, On, Ikea, Moncler, Ford, Swatch, H&M, Kilroy, V&A Museum.
Writing: AnOther, Dazed, i-D, Oak The Nordic Journal, Wonderland, Vice.
Services —
Art direction
Concept development
Brand purpose, image & positioning
Content & ideas
Editorial direction & writing
Research & production
Special projects
Tested by the Best / Official Sailing Team Uniform Campaign
The Woolmark Company x Luna Rossa Prada Pirelli
Art direction
Run Recycle Repeat / Cyclon Campaign
On
Art direction
Uncover the Undiscovered / Holiday Campaign
On
Art direction
Made from carbon emissions / CleanCloud Campaign
On
Art direction
Magazines
Editorial direction, interviews & writing, creative production
Happy Moments pop up store, window display & event design
Tod's
Art direction
Lookbook, e-commerce & event
Duvetica
Art direction
CNY concept proposal
Prada
Research & concept
Destination Malga
Microsite on mountain huts, cheese, music and hikes
Personal project
Nemen x Puma x Extreme-E
Campaign concept
Das Neue Alter
Personal project
Art direction, photography & interviews
Booklet
Personal project
Art direction, photography & illustration
Dispatches from
Ongoing travel series
Dispatches from Kiev
Dispatches from Milos
Workshop is a section dedicated to freewheeling crafts
Workshop
Reflective rip crossbody pouch
Workshop
Virus daypack
Design by rayon vert
Workshop
Ceramic breakfast set
Room Service
Klarna
Art direction
FW19 campaign
Duvetica
Art direction
Tangerine
Art direction & photography
Frost
Personal project
Art direction & photography
Ciao
Giulia A. Mutti — I am an art director and writer with experience in the creative industries. My interest lies in creating powerful associations for brands through visual and written narrative with an approach that combines editorial expertise, commercial strategy, a discerning eye, and an enthusiasm for crafts and research.
With a background in journalism and video production, I have been part of the editorial teams at AnOther and Dazed Studio in London, and I have held art director and writer positions in Stockholm, Copenhagen, Milan and Zurich.
For questions and collaborations please reach out at hey@giulia.work
Selected clients —
Commercial: The Woolmark Company, Prada, Liberty, Tod's, Klarna, On, Ikea, Moncler, Ford, Swatch, H&M, Kilroy, V&A Museum.
Writing: AnOther, Dazed, i-D, Oak The Nordic Journal, Wonderland, Vice.
Services —
Art direction
Concept development
Brand purpose, image & positioning
Content & ideas
Editorial direction & writing
Research & production
Special projects
Tested by the Best / Official Sailing Team Uniform Campaign
The Woolmark Company x Luna Rossa Prada Pirelli
Art direction
Run Recycle Repeat / Cyclon Campaign
On
Art direction
Uncover the Undiscovered / Holiday Campaign
On
Art direction
Made from Carbon Emissions / CleanCloud Campaign
On
Art direction
Magazines
Editorial direction, interviews & writing, creative production
Happy Moments pop up store, window display & launch event
Tod's
Art direction
Nemen x Puma x Extreme-E
Campaign concept
Microsite on mountain huts, cheese, hikes and music
Personal project
Lookbook, e-commerce & event
Duvetica
Art direction
CNY concept proposal
Prada
Research & concept
Das Neue Alter
Personal project
Art direction, photography & interviews
Dispatches from
Ongoing travel series
Dispatches from Kiev
Dispatches from Milos
Room Service
Klarna
Art direction
FW19 campaign
Duvetica
Art direction
Booklet
Personal project
Art direction, photography & illustration
Frost
Personal project
Art direction & photography
Workshop is a section dedicated to freewheeling crafts
Reflective rip crossbody pouch
Virus daypack
Design by rayon vert
Ceramic breakfast set
Tangerine
Art direction & photography
Ciao